Marketing Strategy

At Evolves, our marketing experts partner with our clients to drill-down the best strategy appropriate to drive product or service values required by customers. We focus on the "Outside-In" thinking strategy to identify customers’ needs and manage customer touchpoints to drive value creation. 

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We collaborate with clients to engage, evaluate and review their digital strategy, Ads, market analysis, market demographics, branding, and product research by focusing on product distinction that creates a competitive advantage. As you may know, "no one ever paid more for something they may get elsewhere for less" – this is the primary reason we work with our clients to identify the product features and distinction that must be relevant and have economic value. 

 

We used data analytics, frameworks, and tools to monitor customer product buying behaviors which helps to narrow down the market segments our client should focus on to gain market share. We work with our client to analyze price-based and cost-based strategy, identify and eliminate the unwanted cost to improve margin and define product prices to stay competitive with market competition.

 

We use our Brand DNA framework to capture product value propositions that meet customers' needs and create much-needed values required by customers.

 

At Evolves, we strongly believe that customer retention is the key to every company's success, so getting your products and services out to your customers is our DNA.

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